Is the Sky Falling? New Technology, Changing Media, and the Future of Surveys
In this paper I review three key technology-related trends: 1) big data, 2) non-probability samples, and 3) mobile data collection. I focus on the implications of these trends for survey research and the research profession. With regard to big data, I review a number of concerns that need to be ad...
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doaj-04ab7c1eab344e819337f831eb2dceb52020-11-24T22:23:59ZengEuropean Survey Research AssociationSurvey Research Methods1864-33611864-33612013-12-017314515610.18148/srm/2013.v7i3.57515420Is the Sky Falling? New Technology, Changing Media, and the Future of SurveysMick P. Couper0Survey Research Center, University of Michigan, USAIn this paper I review three key technology-related trends: 1) big data, 2) non-probability samples, and 3) mobile data collection. I focus on the implications of these trends for survey research and the research profession. With regard to big data, I review a number of concerns that need to be addressed, and argue for a balanced and careful evaluation of the role that big data can play in the future. I argue that these developments are unlikely to replace transitional survey data collection, but will supplement surveys and expand the range of research methods. I also argue for the need for the survey research profession to adapt to changing circumstances.https://ojs.ub.uni-konstanz.de/srm/article/view/5751big dataorganic datasocial mediamobile surveysnon-probability surveys |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Mick P. Couper |
spellingShingle |
Mick P. Couper Is the Sky Falling? New Technology, Changing Media, and the Future of Surveys Survey Research Methods big data organic data social media mobile surveys non-probability surveys |
author_facet |
Mick P. Couper |
author_sort |
Mick P. Couper |
title |
Is the Sky Falling? New Technology, Changing Media, and the Future of Surveys |
title_short |
Is the Sky Falling? New Technology, Changing Media, and the Future of Surveys |
title_full |
Is the Sky Falling? New Technology, Changing Media, and the Future of Surveys |
title_fullStr |
Is the Sky Falling? New Technology, Changing Media, and the Future of Surveys |
title_full_unstemmed |
Is the Sky Falling? New Technology, Changing Media, and the Future of Surveys |
title_sort |
is the sky falling? new technology, changing media, and the future of surveys |
publisher |
European Survey Research Association |
series |
Survey Research Methods |
issn |
1864-3361 1864-3361 |
publishDate |
2013-12-01 |
description |
In this paper I review three key technology-related trends: 1) big data, 2) non-probability samples, and 3) mobile data collection. I focus on the implications of these trends for survey research and the research profession. With regard to big data, I review a number of concerns that need to be addressed, and argue for a balanced and careful evaluation of the role that big data can play in the future. I argue that these developments are unlikely to replace transitional survey data collection, but will supplement surveys and expand the range of research methods. I also argue for the need for the survey research profession to adapt to changing circumstances. |
topic |
big data organic data social media mobile surveys non-probability surveys |
url |
https://ojs.ub.uni-konstanz.de/srm/article/view/5751 |
work_keys_str_mv |
AT mickpcouper istheskyfallingnewtechnologychangingmediaandthefutureofsurveys |
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