Efektivitas Pengaruh Besaran Biaya Promosi Dalam Penghimpunan Dana Pihak Ketiga

<p>Effectiveness The Promotion Cost in Fundrasing the Third Party Funds</p><p>Promotion is one important variable in marketing mix to promote the services. The promotion activities is not just as the communication tools between company and consumers, but also as the tools to influe...

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Bibliographic Details
Main Author: Puji Lestari
Format: Article
Language:English
Published: Syarif Hidayatullah State Islamic University of Jakarta 2016-02-01
Series:Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah
Subjects:
Online Access:http://journal.uinjkt.ac.id/index.php/iqtishad/article/view/2461
Description
Summary:<p>Effectiveness The Promotion Cost in Fundrasing the Third Party Funds</p><p>Promotion is one important variable in marketing mix to promote the services. The promotion activities is not just as the communication tools between company and consumers, but also as the tools to influence the purchase behavior from the consumer to but the services that offered by the company. This things has done by the promotion tools.</p><p> </p><p>DOI: <a href="http://dx.doi.org/10.15408/aiq.v1i2.2461">10.15408/aiq.v1i2.2461</a></p>
ISSN:2087-135X
2407-8654