Moral Convictions and Meat Consumption—A Comparative Study of the Animal Ethics Orientations of Consumers of Pork in Denmark, Germany, and Sweden

Moral Convictions and Meat Consumption—A Comparative Study of the Animal Ethics Orientations of Consumers of Pork in Denmark, Germany, and Sweden

Background: The relationship between animal ethics orientations and consumer demand for meat with high standards of animal welfare, and the way this relationship plays out in different countries, is not well understood. Using pork as a case study, this comparative study aims to identify the animal e...

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Bibliographic Details
Main Authors: Thomas B. Lund, Sigrid Denver, Jonas Nordström, Tove Christensen, Peter Sandøe
Format: Article
Language:English
Published: MDPI AG 2021-01-01
Series:Animals
Subjects:
welfare-enhanced meat
animal ethics
meat consumption
market-driven animal welfare improvements
cross-cultural comparison
consumer segmentation
Online Access:https://www.mdpi.com/2076-2615/11/2/329

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