The perceived value in ecotourism related to satisfaction and loyalty: A study from Costa Rica
Ecotourism allows activities in contact with nature in protected natural areas to contribute to environmental care. This study seeks to establish the dimensions of perceived value in ecotourism and analyze its relationship with satisfaction and loyalty. It was an in situ research carried out in two...
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University of Novi Sad, Department of Geography, Tourism and Hotel Management
2020-01-01
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doaj-0624a7aa6a4744469ae670bf4f57d9492020-11-25T04:04:41ZengUniversity of Novi Sad, Department of Geography, Tourism and Hotel Management Geographica Pannonica0354-87241820-71382020-01-012432292430354-87242003229CThe perceived value in ecotourism related to satisfaction and loyalty: A study from Costa RicaCarvache-Franco Mauricio0https://orcid.org/0000-0003-3639-9263Perez-Orozco Allan1Carvache-Franco Orly2https://orcid.org/0000-0002-3108-9410Víquez-Paniagua Ana Gabriela3Carvache-Franco Wilmer4https://orcid.org/0000-0001-5420-1092Universidad Espíritu Santo - Ecuador, Samborondón, EcuadorInstituto Tecnológico de Costa Rica, Escuela de Administración de Empresas, Alajuela, Costa RicaUniversidad Católica de Santiago de Guayaquil, Facultad de Especialidades Empresariales, Guayaquil, EcuadorInstituto Tecnológico de Costa Rica, Escuela de Administración de Empresas, Alajuela, Costa RicaEscuela Superior Politécnica del Litoral (ESPOL), Facultad de Ciencias Sociales y Humanísticas, Guayaquil, EcuadorEcotourism allows activities in contact with nature in protected natural areas to contribute to environmental care. This study seeks to establish the dimensions of perceived value in ecotourism and analyze its relationship with satisfaction and loyalty. It was an in situ research carried out in two protected areas of Costa Rica: Arenal National Park and Caño Negro National Wildlife Refuge. The sample consisted of 310 surveys for domestic and foreign tourists. The data were interpreted through a factorial analysis to identify the dimensions that make up the perceived value. Also, Spearman's correlation technique and the stepwise multiple regression method were used to find the relationships among the variables. The findings show that there are three dimensions of perceived value: economic-functional, emotional, and social. Overall satisfaction and loyalty had a high average score, and the dimensions found are significantly and positively related to overall satisfaction. The "economic-functional value" dimension has a greater influence on overall satisfaction, and the "emotional value" dimension is the most significant predictor of the intentions to return, recommend, and say positive things about the ecotourism destination.https://scindeks-clanci.ceon.rs/data/pdf/0354-8724/2020/0354-87242003229C.pdfecotourismperceived valuesatisfactionloyaltycosta rica |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Carvache-Franco Mauricio Perez-Orozco Allan Carvache-Franco Orly Víquez-Paniagua Ana Gabriela Carvache-Franco Wilmer |
spellingShingle |
Carvache-Franco Mauricio Perez-Orozco Allan Carvache-Franco Orly Víquez-Paniagua Ana Gabriela Carvache-Franco Wilmer The perceived value in ecotourism related to satisfaction and loyalty: A study from Costa Rica Geographica Pannonica ecotourism perceived value satisfaction loyalty costa rica |
author_facet |
Carvache-Franco Mauricio Perez-Orozco Allan Carvache-Franco Orly Víquez-Paniagua Ana Gabriela Carvache-Franco Wilmer |
author_sort |
Carvache-Franco Mauricio |
title |
The perceived value in ecotourism related to satisfaction and loyalty: A study from Costa Rica |
title_short |
The perceived value in ecotourism related to satisfaction and loyalty: A study from Costa Rica |
title_full |
The perceived value in ecotourism related to satisfaction and loyalty: A study from Costa Rica |
title_fullStr |
The perceived value in ecotourism related to satisfaction and loyalty: A study from Costa Rica |
title_full_unstemmed |
The perceived value in ecotourism related to satisfaction and loyalty: A study from Costa Rica |
title_sort |
perceived value in ecotourism related to satisfaction and loyalty: a study from costa rica |
publisher |
University of Novi Sad, Department of Geography, Tourism and Hotel Management |
series |
Geographica Pannonica |
issn |
0354-8724 1820-7138 |
publishDate |
2020-01-01 |
description |
Ecotourism allows activities in contact with nature in protected natural areas to contribute to environmental care. This study seeks to establish the dimensions of perceived value in ecotourism and analyze its relationship with satisfaction and loyalty. It was an in situ research carried out in two protected areas of Costa Rica: Arenal National Park and Caño Negro National Wildlife Refuge. The sample consisted of 310 surveys for domestic and foreign tourists. The data were interpreted through a factorial analysis to identify the dimensions that make up the perceived value. Also, Spearman's correlation technique and the stepwise multiple regression method were used to find the relationships among the variables. The findings show that there are three dimensions of perceived value: economic-functional, emotional, and social. Overall satisfaction and loyalty had a high average score, and the dimensions found are significantly and positively related to overall satisfaction. The "economic-functional value" dimension has a greater influence on overall satisfaction, and the "emotional value" dimension is the most significant predictor of the intentions to return, recommend, and say positive things about the ecotourism destination. |
topic |
ecotourism perceived value satisfaction loyalty costa rica |
url |
https://scindeks-clanci.ceon.rs/data/pdf/0354-8724/2020/0354-87242003229C.pdf |
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