The California Raisin

Consider the humble raisin. In a world where foodstuffs are increasingly dissociated from their place of origin, why does the raisin continue to be associated with one locale, when they are in fact grown globally, from Chile and Argentina to Turkey? We should ask why when we “think raisins” do we “t...

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Bibliographic Details
Main Author: Katherine Manthorne
Format: Article
Language:English
Published: University of Minnesota Libraries Publishing 2017-11-01
Series:Panorama
Subjects:
3.2
Online Access: https://editions.lib.umn.edu/panorama/article/the-gustatory-turn-in-american-art/the-california-raisin/
Description
Summary:Consider the humble raisin. In a world where foodstuffs are increasingly dissociated from their place of origin, why does the raisin continue to be associated with one locale, when they are in fact grown globally, from Chile and Argentina to Turkey? We should ask why when we “think raisins” do we “think California,” as an oft-repeated advertising mantra instructs us?
ISSN:2471-6839