| Summary: | This essay was originated in the experiences as a university lecturer, facilitator of seminars of Personal Marketing and coaching, as well as the experience assimilated into the business
field.The author has seen a significant group of people have a wrong paradigm about what it is involved in Personal Marketing, which is exclusively connected to physical appearance, do not achieve their goals, wasting great opportunities by not being ready. Others, however, take one of the right paths, the best, it is
through the knowledge of Emotional Intelligence, Daniel Goleman
would say (1977), "we relate to ourselves and others" and apply it
strategically to Personal Marketing from an ethical and transparent perspective, allowing them to get opportunities in a Labor Market which looking for them intensively, and they as part
of a Market of Human Resources want to be part of it. It is hopped that this present work contributed to whom want to improve their employment opportunities.
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