Antecedants and consequences of intrusiveness in digital advertising
The purpose of this paper is to define and measure the determinants and effects of consumers’ intrusive perception towards internet advertising in Ho Chi Minh City. The study utilizes qualitative and quantitative methods with 160 questions delivered to internet-using respondents. Res...
Main Author: | Đỗ Thị Lệ Huyền |
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Format: | Article |
Language: | Vietnamese |
Published: |
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2020-08-01
|
Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
Subjects: | |
Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/636 |
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