Information seeking behaviour and purchasing decision: case study in digital cameras
This case study explores the information seeking behaviour of digital camera consumers based on Assael’s consumer information acquisition and processing model. 135 responses were received from potential target group who had purchased or was planning to purchase digital cameras. Findings show that re...
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European Alliance for Innovation (EAI)
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Online Access: | https://eudl.eu/pdf/10.4108/inis.2.3.e3 |
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doaj-07503799553a4042882555c44f019c1d2020-11-25T01:08:56ZengEuropean Alliance for Innovation (EAI)EAI Endorsed Transactions on Industrial Networks and Intelligent Systems2410-02182015-05-012310.4108/inis.2.3.e3Information seeking behaviour and purchasing decision: case study in digital camerasAgnes W.Y. Chan0Eddie H.T. Ko1Eric M.Y. Ho2Dickson K.W. Chiu3Elza Y.L. Chan4Faculty of Education, The University of Hong Kong, Pokfulam Road, Hong KongFaculty of Education, The University of Hong Kong, Pokfulam Road, Hong KongCaritas Institute of Community Education, Goodview Garden, Tuen Mun, N.T., Hong KongFaculty of Education, The University of Hong Kong, Pokfulam Road, Hong KongFaculty of Education, The University of Hong Kong, Pokfulam Road, Hong KongFaculty of Education, The University of Hong Kong, Pokfulam Road, Hong KongThis case study explores the information seeking behaviour of digital camera consumers based on Assael’s consumer information acquisition and processing model. 135 responses were received from potential target group who had purchased or was planning to purchase digital cameras. Findings show that respondents who had not purchased digital camera before tended to seek for related information and generally spent more time on the search. Motivation of information seeking triggered by risk and uncertainty is also supported by resulting data .Significant difference was found in information seeking and time spent on the search based on different education attainment and income level of consumers. These results give hints to promoters to outline strategies for capturing potential customers based on their information seeking behaviour, as well as highlight informational supports that could be provided by relevant information agencies such as consumer councils and public libraries.https://eudl.eu/pdf/10.4108/inis.2.3.e3information seeking behaviourdigital cameracase study |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Agnes W.Y. Chan Eddie H.T. Ko Eric M.Y. Ho Dickson K.W. Chiu Elza Y.L. Chan |
spellingShingle |
Agnes W.Y. Chan Eddie H.T. Ko Eric M.Y. Ho Dickson K.W. Chiu Elza Y.L. Chan Information seeking behaviour and purchasing decision: case study in digital cameras EAI Endorsed Transactions on Industrial Networks and Intelligent Systems information seeking behaviour digital camera case study |
author_facet |
Agnes W.Y. Chan Eddie H.T. Ko Eric M.Y. Ho Dickson K.W. Chiu Elza Y.L. Chan |
author_sort |
Agnes W.Y. Chan |
title |
Information seeking behaviour and purchasing decision: case study in digital cameras |
title_short |
Information seeking behaviour and purchasing decision: case study in digital cameras |
title_full |
Information seeking behaviour and purchasing decision: case study in digital cameras |
title_fullStr |
Information seeking behaviour and purchasing decision: case study in digital cameras |
title_full_unstemmed |
Information seeking behaviour and purchasing decision: case study in digital cameras |
title_sort |
information seeking behaviour and purchasing decision: case study in digital cameras |
publisher |
European Alliance for Innovation (EAI) |
series |
EAI Endorsed Transactions on Industrial Networks and Intelligent Systems |
issn |
2410-0218 |
publishDate |
2015-05-01 |
description |
This case study explores the information seeking behaviour of digital camera consumers based on Assael’s consumer information acquisition and processing model. 135 responses were received from potential target group who had purchased or was planning to purchase digital cameras. Findings show that respondents who had not purchased digital camera before tended to seek for related information and generally spent more time on the search. Motivation of information seeking triggered by risk and uncertainty is also supported by resulting data .Significant difference was found in information seeking and time spent on the search based on different education attainment and income level of consumers. These results give hints to promoters to outline strategies for capturing potential customers based on their information seeking behaviour, as well as highlight informational supports that could be provided by relevant information agencies such as consumer councils and public libraries. |
topic |
information seeking behaviour digital camera case study |
url |
https://eudl.eu/pdf/10.4108/inis.2.3.e3 |
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