Developing targeted client communication messages to pregnant women in Bangladesh: a qualitative study

Developing targeted client communication messages to pregnant women in Bangladesh: a qualitative study

Abstract Background Timely and appropriate evidence-based practices during antenatal care improve maternal and neonatal health. There is a lack of information on how pregnant women and families perceive antenatal care in Bangladesh. The aim of our study was to develop targeted client communication v...

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Bibliographic Details
Main Authors: Jesmin Pervin, Bidhan Krishna Sarker, U. Tin Nu, Fatema Khatun, A. M. Quaiyum Rahman, Mahima Venkateswaran, Anisur Rahman, J. Frederik Frøen, Ingrid K. Friberg
Format: Article
Language:English
Published: BMC 2021-04-01
Series:BMC Public Health
Subjects:
Targeted client communication
Antenatal care
Behaviour change technique
Bangladesh
Online Access:https://doi.org/10.1186/s12889-021-10811-y

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