Determinants of Fast-Food Consumption in Romania: An Application of the Theory of Planned Behavior

Determinants of Fast-Food Consumption in Romania: An Application of the Theory of Planned Behavior

This study explores drivers of fast-food consumption in Romania using the Theory of Planned Behavior. We analyze 532 responses to an online survey and use partial least squares path modeling to estimate the relationships between the intention to consume fast food and its possible determinants. Our r...

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Bibliographic Details
Main Authors:	Abigaela Bîlbîie, Elena Druică, Remus Dumitrescu, Daniela Aducovschi, Robert Sakizlian, Monica Sakizlian
Format:	Article
Language:	English
Published:	MDPI AG 2021-08-01
Series:	Foods
Subjects:	fast-food consumption behavioral determinants of fast-food consumption theory of planned behavior young adults and fast-food consumption
Online Access:	https://www.mdpi.com/2304-8158/10/8/1877

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