Meme factory cultures and content pivoting in Singapore and Malaysia during COVID-19

Meme factory cultures and content pivoting in Singapore and Malaysia during COVID-19

This paper is a qualitative ethnographic study of how a group of meme factories in Singapore and Malaysia have adapted their content programming and social media practices in light of COVID-19. It considers how they have fostered, countered, or challenged the rise and spread of misinformation in bot...

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Bibliographic Details
Main Author: Crystal Abidin
Format: Article
Language:English
Published: Harvard Kennedy School 2020-07-01
Series:Harvard Kennedy School Misinformation Review
Subjects:
covid-19
memes
platform regulation
social media
Online Access:https://misinforeview.hks.harvard.edu/article/meme-factory-cultures-and-content-pivoting-in-singapore-and-malaysia-during-covid-19/
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spelling doaj-07ac3def7dae4d04b3e3d3ef19e396c52021-04-12T19:36:43ZengHarvard Kennedy SchoolHarvard Kennedy School Misinformation Review2766-16522020-07-011310.37016/mr-2020-031Meme factory cultures and content pivoting in Singapore and Malaysia during COVID-19Crystal Abidin0Department of Internet Studies, & School of Media, Creative Arts, and Social Inquiry, Curtin University, AustraliaThis paper is a qualitative ethnographic study of how a group of meme factories in Singapore and Malaysia have adapted their content programming and social media practices in light of COVID-19. It considers how they have fostered, countered, or challenged the rise and spread of misinformation in both countries. More crucially, the paper considers how meme factories position their contents to speak in a variety of platform-specific and age-appropriate vernaculars to provide public service messaging or social critique to their followers.https://misinforeview.hks.harvard.edu/article/meme-factory-cultures-and-content-pivoting-in-singapore-and-malaysia-during-covid-19/covid-19memesplatform regulationsocial media
collection DOAJ
language English
format Article
sources DOAJ
author Crystal Abidin
spellingShingle Crystal Abidin
Meme factory cultures and content pivoting in Singapore and Malaysia during COVID-19
Harvard Kennedy School Misinformation Review
covid-19
memes
platform regulation
social media
author_facet Crystal Abidin
author_sort Crystal Abidin
title Meme factory cultures and content pivoting in Singapore and Malaysia during COVID-19
title_short Meme factory cultures and content pivoting in Singapore and Malaysia during COVID-19
title_full Meme factory cultures and content pivoting in Singapore and Malaysia during COVID-19
title_fullStr Meme factory cultures and content pivoting in Singapore and Malaysia during COVID-19
title_full_unstemmed Meme factory cultures and content pivoting in Singapore and Malaysia during COVID-19
title_sort meme factory cultures and content pivoting in singapore and malaysia during covid-19
publisher Harvard Kennedy School
series Harvard Kennedy School Misinformation Review
issn 2766-1652
publishDate 2020-07-01
description This paper is a qualitative ethnographic study of how a group of meme factories in Singapore and Malaysia have adapted their content programming and social media practices in light of COVID-19. It considers how they have fostered, countered, or challenged the rise and spread of misinformation in both countries. More crucially, the paper considers how meme factories position their contents to speak in a variety of platform-specific and age-appropriate vernaculars to provide public service messaging or social critique to their followers.
topic covid-19
memes
platform regulation
social media
url https://misinforeview.hks.harvard.edu/article/meme-factory-cultures-and-content-pivoting-in-singapore-and-malaysia-during-covid-19/
work_keys_str_mv AT crystalabidin memefactoryculturesandcontentpivotinginsingaporeandmalaysiaduringcovid19
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