Merchandise Image Sebagai Mediasi Pengaruh Perceived Quality Terhadap Store Loyalty
Penelitian ini bertujuan untuk menganalisis perceived quality berpengaruh langsung maupun tidak langsung terhadap store Loyalty, Merchandise image sebagai mediasinya. Obyek penelitian ini yaitu pelanggan toko perak. Populasi adalah seluruh pelanggan toko perak. Sampel adalah pelanggan pada lima...
Main Author: | Wisnalmawati |
---|---|
Format: | Article |
Language: | Indonesian |
Published: |
APMAI Press
2017-04-01
|
Series: | J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) |
Subjects: | |
Online Access: | https://journal.apmai.org/v2/index.php/jmkli/article/view/3/3 |
Similar Items
-
Perceived Value, Store Image and Satisfaction as Antecedents of Store Loyalty Moderated by Procedural Switching Costs
by: Akram Harmoni Wiardi, et al.
Published: (2020-01-01) -
Investigating the Effect of Gamification Mechanics on Customer Loyalty in Online Stores
by: Mohammad Fathian, et al.
Published: (2019-12-01) -
The Effect of Visual Merchandising, Store Atmosphere, and Emotional Response on Impulsive Purchases
by: Febriansyah Ali, et al.
Published: (2020-10-01) -
The Role of Visual Merchandise in Changing the Purchase Decision of Shoppers within Retail Stores in Jordan
by: Assoc. Prof. Dr. Tareq Nael Hashem
Published: (2019-07-01) -
Pengaruh Loyalitas dan Fanatisme Supporter pada Klub terhadap Keputusan Pembelian Merchandise Orisinal: Studi pada Supporter Persela Lamongan
by: Asma'ul Khomsiyah, et al.
Published: (2021-02-01)