| Summary: | The research is aimed at improving the economic culture of higher education teachers, with an emphasis on non-graduate ones with an economic profile, which allows modeling economic content, supported by a system of means and instruments, typical of the training process, that organize and direct the object of study. It is based on a strategy of training that responds to the contents that in matter of economy they need. It was structured in specific actions, where the products, design of a diploma for non-graduated professors of economic careers and its implementation stand out. In order to evaluate the validity of the training strategy to be implemented, the expert criterion method was used from the theoretical and practical point of view; a pedagogical pre experiment, empirical methods such as interview, surveys, document analysis, observation and mathematical-statistical methods were also used. The results obtained reveal the level of preparation of these professionals to direct the formative process, contributing to the strengthening of the formation of a culture of producers and not of consumers in the students who are trained for the successful development of their profession.
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