Improving Internal Communication, a Tool for Increasing Organizational Performance

• Main Author: Ioan Bordean
• Format: Article
• Language: English
• Published: Danubius University 2009-06-01
• Series: EIRP Proceedings
• Subjects: communication; information; involvement; satisfaction; efficiency
• Online Access: http://www.proceedings.univ-danubius.ro/index.php/eirp/article/view/536/494

Communication may be considered an important management tool. Internal communication is notan invention in management, but a basic need. Informing people - or even better, involving them – it is notonly in the employees’ best interest. The Company may take advantage of this state of affairs in several ways:informed employees know what they do, and especially why. They understand the company’s objectives andhow they can achieve them more effectively. A good working environment is in the best interest of everyresponsible employer, for that is a source of increased efficiency. Informed employees are generally morecontent with their professional status; they have a contextualized sense of their personal and professionalvalue and they show more responsibility. Their personal orientation is much better aligned with the companyand it may contribute significantly to achieving its business objectives. To inform people is a good thing, butto involve them it is even better. Involvement is the living proof of the difference between a good employerand a great one. This information can help in attracting good quality staff and it creates support fromemployees in terms of recruitment and sales, it generates passion, satisfaction at work and it reduces theabsenteeism; it provides opportunities for personal growth and development, it creates a sense of communityand an open and honest organizational culture.