Study within a trial (SWAT) protocol. Investigating the effect of personalised versus non-personalised study invitations on recruitment: An embedded randomised controlled recruitment trial

Introduction: Recruitment into clinical trials is a common challenge experienced by healthcare researchers. Currently, there is little evidence regarding strategies to improve recruitment into clinical trials. However, preliminary research suggests the personalisation of study invitation letters may...

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Bibliographic Details
Main Authors: Joanne Woodford, Kajsa Norbäck, Josefin Hagström, Helena Grönqvist, Adwoa Parker, Catherine Arundel, Louise von Essen
Format: Article
Language:English
Published: Elsevier 2020-06-01
Series:Contemporary Clinical Trials Communications
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2451865420300569