MARKETING STRATEGIES DEVELOPMENT APPROACHES FOR MANAGING PATENT PORTFOLIOS
In the article an approach for the implementation of innovations is presented, where at the implementation stage a specific approach of use of the results of technological developments and marketing is being developed. The main directions of the strategy at the stage of forming a business idea are s...
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| Format: | Article |
| Language: | Russian |
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Publishing House of the State University of Management
2017-07-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/767 |