Relationship between sport commitment and sport consumer behavior
<p class="ResumoAbstract"><span lang="EN-US">The purpose of this study was to examine the relationships between sport commitment and three types of sport consumer behaviors: participation frequency, sporting goods and media consumption. A survey was conducted among sp...
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doaj-0c544fba893c47bb8aede017d8665cc02020-11-25T01:11:13ZengDesafio SingularMotricidade 1646-107X2182-29722013-12-019421110.6063/motricidade.9(4).962387Relationship between sport commitment and sport consumer behaviorNorberta Elisa Fernandes0Abel Hermínio Correia1Ana Maria Abreu2Rui Biscaia3Faculdade de Motricidade Humana - Universidade de LisboaFaculdade de Motricidade Humana - Universidade de LisboaCentro de Competências de Ciências Exatas e Engenharias, Universidade da MadeiraCentro Interdisciplinar de Estudo da Performance Humana (CIPER), Faculdade de Motricidade Humana da Universidade de Lisboa; Escola de Turismo, Desporto e Hotelaria, Universidade Europeia<p class="ResumoAbstract"><span lang="EN-US">The purpose of this study was to examine the relationships between sport commitment and three types of sport consumer behaviors: participation frequency, sporting goods and media consumption. A survey was conducted among sport participants of both individual and team sports, fitness and outdoor activities (n= 900). The survey included questions related to demographic information, measures of sport commitment and sport consumption behavior. The results analyzed trough structural equation modeling showed that the sport commitment influences positively the participation frequency, sporting goods consumption and media consumption. Implications of these results are discussed and suggestions for future research on sport consumers are provided.</span></p>http://revistas.rcaap.pt/motricidade/article/view/96 |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Norberta Elisa Fernandes Abel Hermínio Correia Ana Maria Abreu Rui Biscaia |
spellingShingle |
Norberta Elisa Fernandes Abel Hermínio Correia Ana Maria Abreu Rui Biscaia Relationship between sport commitment and sport consumer behavior Motricidade |
author_facet |
Norberta Elisa Fernandes Abel Hermínio Correia Ana Maria Abreu Rui Biscaia |
author_sort |
Norberta Elisa Fernandes |
title |
Relationship between sport commitment and sport consumer behavior |
title_short |
Relationship between sport commitment and sport consumer behavior |
title_full |
Relationship between sport commitment and sport consumer behavior |
title_fullStr |
Relationship between sport commitment and sport consumer behavior |
title_full_unstemmed |
Relationship between sport commitment and sport consumer behavior |
title_sort |
relationship between sport commitment and sport consumer behavior |
publisher |
Desafio Singular |
series |
Motricidade |
issn |
1646-107X 2182-2972 |
publishDate |
2013-12-01 |
description |
<p class="ResumoAbstract"><span lang="EN-US">The purpose of this study was to examine the relationships between sport commitment and three types of sport consumer behaviors: participation frequency, sporting goods and media consumption. A survey was conducted among sport participants of both individual and team sports, fitness and outdoor activities (n= 900). The survey included questions related to demographic information, measures of sport commitment and sport consumption behavior. The results analyzed trough structural equation modeling showed that the sport commitment influences positively the participation frequency, sporting goods consumption and media consumption. Implications of these results are discussed and suggestions for future research on sport consumers are provided.</span></p> |
url |
http://revistas.rcaap.pt/motricidade/article/view/96 |
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