Application of Gamification as a Driver for better Business Performances: Case of Grouper
Gamification appeared in the realm of marketing and became popular after 2010. The use of gaming applications has become a significant trend in the business world, as an opportunity for alternative interaction with users, particularly applicable in e-commerce. The goal of this study is to examine th...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Croatian Interdisciplinary Society
2021-03-01
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| Series: | Interdisciplinary Description of Complex Systems |
| Subjects: | |
| Online Access: | http://indecs.eu/2021/indecs2021-pp132-145.pdf |