Implementation of the forced answering option within online surveys: Do higher item response rates come at the expense of participation and answer quality?
Online surveys have become a popular method for data gathering for many reasons, including low costs and the ability to collect data rapidly. However, online data collection is often conducted without adequate attention to implementation details. One example is the frequent use of the fo...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Drustvo Psihologa Srbije
2015-01-01
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Series: | Psihologija |
Subjects: | |
Online Access: | http://www.doiserbia.nb.rs/img/doi/0048-5705/2015/0048-57051504311D.pdf |
Summary: | Online surveys have become a popular method for data gathering for many
reasons, including low costs and the ability to collect data rapidly.
However, online data collection is often conducted without adequate
attention to implementation details. One example is the frequent use of the
forced answering option, which forces the respondent to answer each question
in order to proceed through the questionnaire. The avoidance of missing data
is often the idea behind the use of the forced answering option. However, we
suggest that the costs of a reactance effect in terms of quality reduction
and unit nonresponse may be high because respondents typically have
plausible reasons for not answering questions. The objective of the study
reported in this paper was to test the influence of forced answering on
dropout rates and data quality. The results show that requiring participants
answer every question increases dropout rates and decreases quality of
answers. Our findings suggest that the desire for a complete data set has to
be balanced against the consequences of reduced data quality. |
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ISSN: | 0048-5705 1451-9283 |