Studying and Prioritization of Mediating Factors of Market-Orientation in Supply Chain Performance using TOPSIS Technique

The present study aimed to explore the role of mediating factors of market orientation with regard to supply chain performance to help the firms achieve high levels of performance via identification of mediating factors of market orientation effective on supply chain performance and determining thei...

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Bibliographic Details
Main Author: Rahim Moein
Format: Article
Language:English
Published: Ayandegan Institute of Higher Education, Iran 2014-06-01
Series:Journal of Applied Research on Industrial Engineering
Subjects:
Online Access:http://www.journal-aprie.com/article_43027.html