The Effects Of Personalized Online Promotions On Consumer Loyalty: A Study İn Turkey
As the time and money spent on Internet and on social media rapidly increase day by day, online mediums have turned out to be important tools for marketing. Here, as online marketing mediums allow one-to-one communication with the consumers to a higher extent, as online marketing becomes a more p...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Gazi Unversity
2018-10-01
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| Series: | Yönetim, Ekonomi ve Pazarlama Araştırmaları Dergisi |
| Subjects: | |
| Online Access: | https://www.yepad.org/2018/cilt.2_sayi.5_makale04.pdf |