A new approach to analyze strategy map using an integrated BSC and FUZZY DEMATEL

Today, with ever-increasing competition in global economic conditions, the necessity of effective implementation of strategy map has become an inevitable and necessary. The strategy map represents a general and structured framework for strategic objectives and plays an important role in forming comp...

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Bibliographic Details
Main Authors: Seyed Abdollah Heydariyeh, Mojtaba Javidnia, Amir Mehdiabadi
Format: Article
Published: Growing Science 2012-01-01
Series:Management Science Letters
Online Access:http://www.growingscience.com/msl/Vol2/msl_2011_78.pdf