Theoretical investigation of trust in small and medium sized enterprises
The hectic pace of competition pushes the sector of small and medium enterprise to adopt sophisticated marketing ideas. In this context, customers are becoming more and more selective. However, expansion possibilities are burdened by the great variety of limitations. The current study paper aims to...
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Vilnius Gediminas Technical University
2014-06-01
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doaj-0e195a93f1614b30b94ee0604ba7915e2020-11-25T01:12:53ZengVilnius Gediminas Technical UniversityBusiness: Theory and Practice1648-06271822-42022014-06-0115210.3846/btp.2014.16Theoretical investigation of trust in small and medium sized enterprisesValentinas Navickas0Ilona Skačkauskienė1Aida Navikaitė2Kaunas University of Technology, K. Donelaičio g. 73, LT44029 Kaunas, LithuaniaVilnius Gediminas Technical University, Saulėtekio al. 11, LT10223 Vilnius, LithuaniaKaunas University of Technology, K. Donelaičio g. 73, LT44029 Kaunas, Lithuania The hectic pace of competition pushes the sector of small and medium enterprise to adopt sophisticated marketing ideas. In this context, customers are becoming more and more selective. However, expansion possibilities are burdened by the great variety of limitations. The current study paper aims to investigate the academic perception of trust which is treated as competitive advantage for small and medium enterprises. The object of the article is trust in small and medium enterprises. It has three objectives: to analyse small and medium enterprise characteristics through the academic perspective; to consider trust from the theoretical point of view; and to present the models that centre their attention on the trust as a construct that enhances customer satisfaction. Regarding the novelty of the current study, it brings a novel approach on a great variety of collected understandings of trust and puts an important foundation for future theory and practice investigations. https://journals.vgtu.lt/index.php/BTP/article/view/8393small and medium enterprisestrustmodelsmethodology |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Valentinas Navickas Ilona Skačkauskienė Aida Navikaitė |
spellingShingle |
Valentinas Navickas Ilona Skačkauskienė Aida Navikaitė Theoretical investigation of trust in small and medium sized enterprises Business: Theory and Practice small and medium enterprises trust models methodology |
author_facet |
Valentinas Navickas Ilona Skačkauskienė Aida Navikaitė |
author_sort |
Valentinas Navickas |
title |
Theoretical investigation of trust in small and medium sized enterprises |
title_short |
Theoretical investigation of trust in small and medium sized enterprises |
title_full |
Theoretical investigation of trust in small and medium sized enterprises |
title_fullStr |
Theoretical investigation of trust in small and medium sized enterprises |
title_full_unstemmed |
Theoretical investigation of trust in small and medium sized enterprises |
title_sort |
theoretical investigation of trust in small and medium sized enterprises |
publisher |
Vilnius Gediminas Technical University |
series |
Business: Theory and Practice |
issn |
1648-0627 1822-4202 |
publishDate |
2014-06-01 |
description |
The hectic pace of competition pushes the sector of small and medium enterprise to adopt sophisticated marketing ideas. In this context, customers are becoming more and more selective. However, expansion possibilities are burdened by the great variety of limitations. The current study paper aims to investigate the academic perception of trust which is treated as competitive advantage for small and medium enterprises. The object of the article is trust in small and medium enterprises. It has three objectives: to analyse small and medium enterprise characteristics through the academic perspective; to consider trust from the theoretical point of view; and to present the models that centre their attention on the trust as a construct that enhances customer satisfaction. Regarding the novelty of the current study, it brings a novel approach on a great variety of collected understandings of trust and puts an important foundation for future theory and practice investigations.
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topic |
small and medium enterprises trust models methodology |
url |
https://journals.vgtu.lt/index.php/BTP/article/view/8393 |
work_keys_str_mv |
AT valentinasnavickas theoreticalinvestigationoftrustinsmallandmediumsizedenterprises AT ilonaskackauskiene theoreticalinvestigationoftrustinsmallandmediumsizedenterprises AT aidanavikaite theoreticalinvestigationoftrustinsmallandmediumsizedenterprises |
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1725164487816773632 |