Conceptual Framework for understanding Mobile Commerce Applications
For progressive development and dissemination of mobile commerce applications, the most important thing is the satisfaction and consolation of consumer. The theoretical model proposed in this study is based on revised technology acceptance model (TAM) that comprises o...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Sindh
2017-10-01
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| Series: | University of Sindh Journal of Information and Communication Technology |
| Subjects: | |
| Online Access: | http://sujo.usindh.edu.pk/index.php/USJICT/article/view/3459/2513 |
| Summary: | For progressive development and dissemination of mobile commerce applications, the most important thing is the
satisfaction and consolation of consumer. The theoretical model proposed in this study is based on revised technology
acceptance model (TAM) that comprises of the distinct features from mobile commerce, electronic business and information
systems domain. It helps to enlarge our comprehension of the application, implication, utility and usage of mobile commerce
applications. The crucial and critical factors, as identified from the literature, incorporated in the proposed model are social
influences, facilitating conditions, interface design, and experience. This work will be helpful for designers and developers of
mobile commerce applications. |
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| ISSN: | 2521-5582 2523-1235 |