Tea tourism as a marketing tool: a strategy to develop the image of Sri Lanka as an attractive tourism destination
<span class="fontstyle0">Tourism is one of the world’s largest industries as well a provider of employments over to 100 million populations around the world. Niche tourism refers to strategy that specific tourism product personalized to meet the needs of a particular tourist segment....
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Faculty of Commerce & Manangement Studies, University of Kelaniya
2017-02-01
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| Series: | Kelaniya Journal of Management |
| Subjects: | |
| Online Access: | https://kjm.sljol.info/articles/7518 |