Beneficiaries or Charity: The Influence of the Source of Acknowledgments
This study employs entitativity theory to explore how acknowledgment letters from various thankers (e.g., a group of beneficiaries, a charity) influence donors’ subsequent donation desires. This empirical research consists of three experiments. Study 1 reveals that an acknowledgment letter from a gr...
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2021-06-01
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doaj-0f488691269d4030a5e84ed20889fd5c2021-06-24T06:13:02ZengFrontiers Media S.A.Frontiers in Psychology1664-10782021-06-011210.3389/fpsyg.2021.602410602410Beneficiaries or Charity: The Influence of the Source of AcknowledgmentsFeng Wenting0Xu Yuanping1Wang Tao2Department of Gemstone, Gemmological Institute, China University of Geosciences, Wuhan, ChinaResearch Center for Psychological and Health Sciences, Marxism School, China University of Geosciences, Wuhan, ChinaDepartment of Marketing, Economics and Management School, Wuhan University, Wuhan, ChinaThis study employs entitativity theory to explore how acknowledgment letters from various thankers (e.g., a group of beneficiaries, a charity) influence donors’ subsequent donation desires. This empirical research consists of three experiments. Study 1 reveals that an acknowledgment letter from a group of beneficiaries elicits more favorable subsequent donation desires than an acknowledgment letter from a charity. To shed light on the psychological mechanism underlying this effect, Study 2 shows that a categorical appellation can enhance the effects of an acknowledgment letter sent by a charity. Study 3 reveals that the influence of the thanker is stronger under no external pressure conditions (than under external pressure). The current study offers insightful suggestions for the management and administration of charities.https://www.frontiersin.org/articles/10.3389/fpsyg.2021.602410/fullacknowledgment letterthankerssubsequent donation desireentitativitycharitable organizations |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Feng Wenting Xu Yuanping Wang Tao |
spellingShingle |
Feng Wenting Xu Yuanping Wang Tao Beneficiaries or Charity: The Influence of the Source of Acknowledgments Frontiers in Psychology acknowledgment letter thankers subsequent donation desire entitativity charitable organizations |
author_facet |
Feng Wenting Xu Yuanping Wang Tao |
author_sort |
Feng Wenting |
title |
Beneficiaries or Charity: The Influence of the Source of Acknowledgments |
title_short |
Beneficiaries or Charity: The Influence of the Source of Acknowledgments |
title_full |
Beneficiaries or Charity: The Influence of the Source of Acknowledgments |
title_fullStr |
Beneficiaries or Charity: The Influence of the Source of Acknowledgments |
title_full_unstemmed |
Beneficiaries or Charity: The Influence of the Source of Acknowledgments |
title_sort |
beneficiaries or charity: the influence of the source of acknowledgments |
publisher |
Frontiers Media S.A. |
series |
Frontiers in Psychology |
issn |
1664-1078 |
publishDate |
2021-06-01 |
description |
This study employs entitativity theory to explore how acknowledgment letters from various thankers (e.g., a group of beneficiaries, a charity) influence donors’ subsequent donation desires. This empirical research consists of three experiments. Study 1 reveals that an acknowledgment letter from a group of beneficiaries elicits more favorable subsequent donation desires than an acknowledgment letter from a charity. To shed light on the psychological mechanism underlying this effect, Study 2 shows that a categorical appellation can enhance the effects of an acknowledgment letter sent by a charity. Study 3 reveals that the influence of the thanker is stronger under no external pressure conditions (than under external pressure). The current study offers insightful suggestions for the management and administration of charities. |
topic |
acknowledgment letter thankers subsequent donation desire entitativity charitable organizations |
url |
https://www.frontiersin.org/articles/10.3389/fpsyg.2021.602410/full |
work_keys_str_mv |
AT fengwenting beneficiariesorcharitytheinfluenceofthesourceofacknowledgments AT xuyuanping beneficiariesorcharitytheinfluenceofthesourceofacknowledgments AT wangtao beneficiariesorcharitytheinfluenceofthesourceofacknowledgments |
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1721361506485927936 |