DESIGN PERSONAS – NEW WAYS, NEW CONTEXTS

DESIGN PERSONAS – NEW WAYS, NEW CONTEXTS

Design personas have, since their origins in the late 1990s, been recognised as a design tool to foster ideation and empathy with different user groups. The method originates from software development and has since its instigation become a widespread method adopted in many design disciplines and pro...

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Bibliographic Details
Main Author: Lene Nielsen
Format: Article
Language:English
Published: Deakin University 2018-11-01
Series:Persona Studies
Subjects:
Design
Design Personas
Online Access:https://ojs.deakin.edu.au/index.php/ps/article/view/799
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spelling doaj-0fc4041a67a14fcab663d7ef2030d2d02020-11-24T20:57:12ZengDeakin UniversityPersona Studies2205-52582018-11-01421410.21153/psj2018vol4no2art799670DESIGN PERSONAS – NEW WAYS, NEW CONTEXTSLene Nielsen0IT University of CopenhagenDesign personas have, since their origins in the late 1990s, been recognised as a design tool to foster ideation and empathy with different user groups. The method originates from software development and has since its instigation become a widespread method adopted in many design disciplines and processes, such as innovation and ideation of IT products, User Experience design, agile systems developing, communication, and marketing (Nielsen 2012; Pruitt & Grudin 2003). To get product design closer to the everyday lives of the users, design personas are a means to capture the everyday experiences and needs of users and customers. Focusing on the user or customer in the design process is in opposition to an artistic understanding of the designer as someone who, by experimentation with materials and form, gets inspiration to create unique products.https://ojs.deakin.edu.au/index.php/ps/article/view/799DesignDesign Personas
collection DOAJ
language English
format Article
sources DOAJ
author Lene Nielsen
spellingShingle Lene Nielsen
DESIGN PERSONAS – NEW WAYS, NEW CONTEXTS
Persona Studies
Design
Design Personas
author_facet Lene Nielsen
author_sort Lene Nielsen
title DESIGN PERSONAS – NEW WAYS, NEW CONTEXTS
title_short DESIGN PERSONAS – NEW WAYS, NEW CONTEXTS
title_full DESIGN PERSONAS – NEW WAYS, NEW CONTEXTS
title_fullStr DESIGN PERSONAS – NEW WAYS, NEW CONTEXTS
title_full_unstemmed DESIGN PERSONAS – NEW WAYS, NEW CONTEXTS
title_sort design personas – new ways, new contexts
publisher Deakin University
series Persona Studies
issn 2205-5258
publishDate 2018-11-01
description Design personas have, since their origins in the late 1990s, been recognised as a design tool to foster ideation and empathy with different user groups. The method originates from software development and has since its instigation become a widespread method adopted in many design disciplines and processes, such as innovation and ideation of IT products, User Experience design, agile systems developing, communication, and marketing (Nielsen 2012; Pruitt & Grudin 2003). To get product design closer to the everyday lives of the users, design personas are a means to capture the everyday experiences and needs of users and customers. Focusing on the user or customer in the design process is in opposition to an artistic understanding of the designer as someone who, by experimentation with materials and form, gets inspiration to create unique products.
topic Design
Design Personas
url https://ojs.deakin.edu.au/index.php/ps/article/view/799
work_keys_str_mv AT lenenielsen designpersonasnewwaysnewcontexts
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