Attitude And Reaction to Health Warning Message Of Cigarette Packaging On Smokeres

• Main Authors: Ali Asadian, Teamur Aghamolaei, Abdul hussian madani, Amin Ghanbarnejad
• Format: Article
• Language: fas
• Published: Iranian Association of Health Education and Health Promotion 2013-08-01
• Series: آموزش بهداشت و ارتقاء سلامت ایران
• Subjects: cigarette pack warning message; attitude; reaction; smokers
• Online Access: http://journal.ihepsa.ir/article-1-84-en.html
• ISSN: 2345-3265; 2345-3265

Background: One of the principal methods for informing tobacco consumers about the risks of smoking is the warning message on each cigarette package. The purpose of this study was to determine the attitudes and reactions of smokers to warning labels cigarette packages. Material And Methods: This cross-sectional was conducted on 300 smokers residing in Bandar Abbas in 2013.Subjects were randomly selected from 10 urban districts. Data collection tools included demographic characteristics, attitudes and reaction of smokers. The collected data was analyzed by SPSS software 19 and descriptive and inferential test . Results: The mean age of smokers was 36/8 years with a standard deviation of 9/9 and range varied from 18 to 70 years. The mean history of smoking was 13/6 years and average number of cigarettes smoked daily was 13/3. Respectively terms of education, most of smokers (41/3 percent) had a high school diploma. Descriptive statistic revealed 2 percent poor, 44 percent moderate and 54 percent of smokers had good attitude towards health message .44 percent of smokers had good reaction ( notice, talk about messages, reminders, disgust, fear ) to health warning message. Chi-square test showed a significant relationship (p<0/05) between smokers, reaction to health messages and their attitude. Smokers have a good attitude to messages, their attention was drawn to the message, when smoking messages were remembered and talked about the messages and Messages leading to fear and hate them. Conclusion: Based on the results, it is suggested to strengthen features such as attention, awareness, remember effects of smoking, thinking about the effects of smoking, raising concern, fear and hate in health warning message on cigarette packages that response to the message and will be followed to reduce smoking.