Justifying a recommendation: tell a story or present an argument?

In the deliberative genre there is a complex ‘playground’ of choices to present a recommendation; a rhetorician has to determine his or her position. Relevant dimensions are the coerciveness of the recommendation and the strength of its justification, but also the presentation format, varying from p...

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Main Author: Paul van den Hoven
Format: Article
Language:English
Published: Polskie Towarzystwo Retoryczne/ Polish Rhetoric Society 2017-12-01
Series:Res Rhetorica
Online Access:http://resrhetorica.com/index.php/RR/article/view/238
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spelling doaj-1166479367d7452d9e3905f11570efc22021-03-01T22:01:29ZengPolskie Towarzystwo Retoryczne/ Polish Rhetoric SocietyRes Rhetorica2392-31132017-12-014410.29107/rr2017.4.2Justifying a recommendation: tell a story or present an argument?Paul van den Hoven0Xiamen University, Utrecht UniversityIn the deliberative genre there is a complex ‘playground’ of choices to present a recommendation; a rhetorician has to determine his or her position. Relevant dimensions are the coerciveness of the recommendation and the strength of its justification, but also the presentation format, varying from prototypical narrative to prototypical argumentative. In different contexts this playground seems to be exploited in different ways and employed with different intensity. It is argued that this can best be understood in terms of different ideas about the management of the audience’s face and in terms of different concepts of rationality that prevail in specific socio-cultural contexts.http://resrhetorica.com/index.php/RR/article/view/238
collection DOAJ
language English
format Article
sources DOAJ
author Paul van den Hoven
spellingShingle Paul van den Hoven
Justifying a recommendation: tell a story or present an argument?
Res Rhetorica
author_facet Paul van den Hoven
author_sort Paul van den Hoven
title Justifying a recommendation: tell a story or present an argument?
title_short Justifying a recommendation: tell a story or present an argument?
title_full Justifying a recommendation: tell a story or present an argument?
title_fullStr Justifying a recommendation: tell a story or present an argument?
title_full_unstemmed Justifying a recommendation: tell a story or present an argument?
title_sort justifying a recommendation: tell a story or present an argument?
publisher Polskie Towarzystwo Retoryczne/ Polish Rhetoric Society
series Res Rhetorica
issn 2392-3113
publishDate 2017-12-01
description In the deliberative genre there is a complex ‘playground’ of choices to present a recommendation; a rhetorician has to determine his or her position. Relevant dimensions are the coerciveness of the recommendation and the strength of its justification, but also the presentation format, varying from prototypical narrative to prototypical argumentative. In different contexts this playground seems to be exploited in different ways and employed with different intensity. It is argued that this can best be understood in terms of different ideas about the management of the audience’s face and in terms of different concepts of rationality that prevail in specific socio-cultural contexts.
url http://resrhetorica.com/index.php/RR/article/view/238
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