A comparative empirical study of Analytic Hierarchy Process and Conjoint analysis: Literature review
This paper is based on the main difference between conceptual and theoretical frameworks as well as literature review of comparative studies of two multi-criteria decision making methods: Analytic Hierarchy Process (AHP) and Conjoint analysis. The AHP method represents a formal framework for solving...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Regional Association for Security and crisis management
2018-10-01
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| Series: | Decision Making: Applications in Management and Engineering |
| Subjects: | |
| Online Access: | https://www.dmame.org/index.php/dmame/article/view/19 |
| Summary: | This paper is based on the main difference between conceptual and theoretical frameworks as well as literature review of comparative studies of two multi-criteria decision making methods: Analytic Hierarchy Process (AHP) and Conjoint analysis. The AHP method represents a formal framework for solving complex multiatributive decision making problems, as well as a systemic procedure for ranking multiple alternatives and/or for selecting the best from a set of available ones. Conjoint analysis is an experimental approach used for measuring individual’s preferences regarding the attributes of a product or a service. It is based on a simple premise that individuals evaluate alternatives, with these alternatives being composed of a combination of attributes whose part-worth utilities are estimated by researchers. Bearing in mind the quality of desired results, it must be dependent on the problems and aspects of research: knowledge of the methods, complexity (number of attributes and their levels), order effects, level of consistency, chooses the appropriate method. |
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| ISSN: | 2560-6018 2620-0104 |