Wine tourism as an increasingly valuable revenue stream of a winery's business model
Nowadays, wine tourism belongs to the key business activities of a winery. It represents a diversification tool of a typical production company. The research paper aims to explore the relationship between wine tourism and business model parameters according to financial and production performance of...
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Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt
2019-01-01
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Series: | Ekonomika Poljoprivrede (1979) |
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Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0352-3462/2019/0352-34621901023R.pdf |
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doaj-11ec31f089ba42e8825ec40880242eef2020-11-25T00:33:52ZengNaučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, BukureštEkonomika Poljoprivrede (1979)0352-34622334-84532019-01-0166123340352-34621901023RWine tourism as an increasingly valuable revenue stream of a winery's business modelRemeňová Katarína0Skorková Zuzana1Jankelová Nadežda2University of Economics in Bratislava, Bratislava, SlovakiaUniversity of Economics in Bratislava, Bratislava, SlovakiaUniversity of Economics in Bratislava, Bratislava, SlovakiaNowadays, wine tourism belongs to the key business activities of a winery. It represents a diversification tool of a typical production company. The research paper aims to explore the relationship between wine tourism and business model parameters according to financial and production performance of a winery. The results of the parametric Independent sample t -test reveal that there is no difference in revenue, profit or gross margin between two groups of wineries with or without wine tourism activities. But the analysis gave proof about the difference in a number of revenue streams, key, and additional business activities. The effect size r for t- test was also calculated. Measuring the association between key performance indicators and wine tourism activities reveals the dependency with the number of revenue streams of a winery. Additional business activities are the most relevant parameter to perform better results in wine tourism.https://scindeks-clanci.ceon.rs/data/pdf/0352-3462/2019/0352-34621901023R.pdfwine tourismrevenue modelrevenue streamswinery's revenuebusiness model |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Remeňová Katarína Skorková Zuzana Jankelová Nadežda |
spellingShingle |
Remeňová Katarína Skorková Zuzana Jankelová Nadežda Wine tourism as an increasingly valuable revenue stream of a winery's business model Ekonomika Poljoprivrede (1979) wine tourism revenue model revenue streams winery's revenue business model |
author_facet |
Remeňová Katarína Skorková Zuzana Jankelová Nadežda |
author_sort |
Remeňová Katarína |
title |
Wine tourism as an increasingly valuable revenue stream of a winery's business model |
title_short |
Wine tourism as an increasingly valuable revenue stream of a winery's business model |
title_full |
Wine tourism as an increasingly valuable revenue stream of a winery's business model |
title_fullStr |
Wine tourism as an increasingly valuable revenue stream of a winery's business model |
title_full_unstemmed |
Wine tourism as an increasingly valuable revenue stream of a winery's business model |
title_sort |
wine tourism as an increasingly valuable revenue stream of a winery's business model |
publisher |
Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt |
series |
Ekonomika Poljoprivrede (1979) |
issn |
0352-3462 2334-8453 |
publishDate |
2019-01-01 |
description |
Nowadays, wine tourism belongs to the key business activities of a winery. It represents a diversification tool of a typical production company. The research paper aims to explore the relationship between wine tourism and business model parameters according to financial and production performance of a winery. The results of the parametric Independent sample t -test reveal that there is no difference in revenue, profit or gross margin between two groups of wineries with or without wine tourism activities. But the analysis gave proof about the difference in a number of revenue streams, key, and additional business activities. The effect size r for t- test was also calculated. Measuring the association between key performance indicators and wine tourism activities reveals the dependency with the number of revenue streams of a winery. Additional business activities are the most relevant parameter to perform better results in wine tourism. |
topic |
wine tourism revenue model revenue streams winery's revenue business model |
url |
https://scindeks-clanci.ceon.rs/data/pdf/0352-3462/2019/0352-34621901023R.pdf |
work_keys_str_mv |
AT remenovakatarina winetourismasanincreasinglyvaluablerevenuestreamofawinerysbusinessmodel AT skorkovazuzana winetourismasanincreasinglyvaluablerevenuestreamofawinerysbusinessmodel AT jankelovanadezda winetourismasanincreasinglyvaluablerevenuestreamofawinerysbusinessmodel |
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1725314519775838208 |