Effects of Grandiose and Vulnerable Narcissism on Donation Intentions: The Moderating Role of Donation Information Openness
This study investigated the relationship between two subtypes of narcissism (grandiose vs. vulnerable) and donation intentions, while considering the moderating effects of donation information openness. The results of an experimental survey of 359 undergraduate students showed that individuals who s...
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Online Access: | https://www.mdpi.com/2071-1050/13/13/7280 |
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doaj-12d68c7ce1c74b449e005469d5765d992021-07-15T15:47:15ZengMDPI AGSustainability2071-10502021-06-01137280728010.3390/su13137280Effects of Grandiose and Vulnerable Narcissism on Donation Intentions: The Moderating Role of Donation Information OpennessHyeyeon Yuk0Tony C. Garrett1Euejung Hwang2School of Business, Korea University, Seoul 02841, KoreaSchool of Business, Korea University, Seoul 02841, KoreaDepartment of Marketing, Otago Business School, University of Otago, Dunedin 9054, New ZealandThis study investigated the relationship between two subtypes of narcissism (grandiose vs. vulnerable) and donation intentions, while considering the moderating effects of donation information openness. The results of an experimental survey of 359 undergraduate students showed that individuals who scored high on grandiose narcissism showed greater donation intentions when the donor’s behavior was public, while they showed lower donation intentions when it was not. In addition, individuals who scored high on vulnerable narcissism showed lower donation intentions when the donor’s behavior was not public. This study contributes to narcissism and the donation behavior literature and proposes theoretical and practical implications as per narcissistic individual differences. Future research possibilities are also discussed.https://www.mdpi.com/2071-1050/13/13/7280narcissismgrandiose narcissismvulnerable narcissismdonation intentionsdonation information openness |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Hyeyeon Yuk Tony C. Garrett Euejung Hwang |
spellingShingle |
Hyeyeon Yuk Tony C. Garrett Euejung Hwang Effects of Grandiose and Vulnerable Narcissism on Donation Intentions: The Moderating Role of Donation Information Openness Sustainability narcissism grandiose narcissism vulnerable narcissism donation intentions donation information openness |
author_facet |
Hyeyeon Yuk Tony C. Garrett Euejung Hwang |
author_sort |
Hyeyeon Yuk |
title |
Effects of Grandiose and Vulnerable Narcissism on Donation Intentions: The Moderating Role of Donation Information Openness |
title_short |
Effects of Grandiose and Vulnerable Narcissism on Donation Intentions: The Moderating Role of Donation Information Openness |
title_full |
Effects of Grandiose and Vulnerable Narcissism on Donation Intentions: The Moderating Role of Donation Information Openness |
title_fullStr |
Effects of Grandiose and Vulnerable Narcissism on Donation Intentions: The Moderating Role of Donation Information Openness |
title_full_unstemmed |
Effects of Grandiose and Vulnerable Narcissism on Donation Intentions: The Moderating Role of Donation Information Openness |
title_sort |
effects of grandiose and vulnerable narcissism on donation intentions: the moderating role of donation information openness |
publisher |
MDPI AG |
series |
Sustainability |
issn |
2071-1050 |
publishDate |
2021-06-01 |
description |
This study investigated the relationship between two subtypes of narcissism (grandiose vs. vulnerable) and donation intentions, while considering the moderating effects of donation information openness. The results of an experimental survey of 359 undergraduate students showed that individuals who scored high on grandiose narcissism showed greater donation intentions when the donor’s behavior was public, while they showed lower donation intentions when it was not. In addition, individuals who scored high on vulnerable narcissism showed lower donation intentions when the donor’s behavior was not public. This study contributes to narcissism and the donation behavior literature and proposes theoretical and practical implications as per narcissistic individual differences. Future research possibilities are also discussed. |
topic |
narcissism grandiose narcissism vulnerable narcissism donation intentions donation information openness |
url |
https://www.mdpi.com/2071-1050/13/13/7280 |
work_keys_str_mv |
AT hyeyeonyuk effectsofgrandioseandvulnerablenarcissismondonationintentionsthemoderatingroleofdonationinformationopenness AT tonycgarrett effectsofgrandioseandvulnerablenarcissismondonationintentionsthemoderatingroleofdonationinformationopenness AT euejunghwang effectsofgrandioseandvulnerablenarcissismondonationintentionsthemoderatingroleofdonationinformationopenness |
_version_ |
1721298261447278592 |