The Significance of Loyalty on Consumer Credit Profitability
The purpose of this research is to analyze and test the effect of customer loyalty on consumer credit profitability. Loyalty Index Score was developed to determine the level of customers’ loyalty level through 4 main variables; Longevity, Depth, Breadth and Referrals. The effect of Loyalty Index Sc...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Prasetiya Mulya Publishing
2012-04-01
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| Series: | International Research Journal of Business Studies |
| Subjects: | |
| Online Access: | http://www.irjbs.com/index.php/jurnalirjbs/article/view/95 |