A Comparison of Tourist Expectations and Satisfaction: A Case Study from Antalya Region of Turkey

• Main Authors: Akın Aksu, Ebru Tarcan İçigen, Rüya Ehtiyar
• Format: Article
• Language: English
• Published: University of Novi Sad 2010-06-01
• Series: Turizam
• Subjects: Tourist expectation; tourist satisfaction; Turkey; Antalya
• Online Access: http://www.dgt.uns.ac.rs/turizam/arhiva/vol_1402_akin.pdf

For several years the number of tourists visiting Antalya Region has been increasing. It could be argued that Antalya is comparable with a capital city in terms of tourist numbers. Antalya Region hosted over 9 million tourists in 2008. To sustain demand and increase competition of operators in Antalya, it is necessary to create a powerful brand image. This will require a combination effort from all tourism stakeholders. Consequently, it is important to define the current tourist profile visiting Antalya Region, evaluate tourists’ expectations and satisfaction, and identify future tourism related research. These outcomes are all important in developing regional tourism. The aim of this study is comparison of expectation-levels and satisfaction-levels of a selected sample of tourists. The findings culminate from research conducted in Antalya Region from a sample of 10.393 tourists during 2008.