How experiential marketing can be used to build brands - a case study of two specialty stores

How experiential marketing can be used to build brands - a case study of two specialty stores

Bibliographic Details
Main Author:	Rajesh Kumar Srivastava
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2008-07-01
Series:	Innovative Marketing
Online Access:	https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2234/IM_en_2008_2_Srivastava.pdf

Similar Items

Specialty Store and Multi-Brand Store loyalty: An Indian consumer perspective
by: Sarabjot Singh, et al.
Published: (2013-12-01)

Experiential Marketing and Customer Experience - How apparel stores build customer experience and interaction using in-store touchpoints
by: Nyberg, Emma, et al.
Published: (2017)

Adopting the Concepts of Experiential Marketing on Flagship Brand Store Design
by: Po-Hsin Yang, et al.
Published: (2008)

The Business Model of cosmetic brand for specialty store
by: Ying-Chih Chen, et al.
Published: (2011)

The Effects of Experiential Marketing and Brand Image on Brand Equity for Department Store in Tainan—The Moderating Effects of Brand Trust
by: Yang, Chien-Hui, et al.
Published: (2017)

The Impacts of Experiential Providers on Experiential Value, Brand Preference and Purchase Intention in Experience Store
by: Chia-LingLu, et al.
Published: (2017)

An Exploratory Research on Positioning Strategy and Experiential Marketing of Specialty Bed and Breakfast
by: LIN,LI-CHEN, et al.
Published: (2017)

The Effect of Store Physical Environment on Perceived Value and Store Image: Specialty Store and Night Market
by: HSIN-CHUNG TSENG, et al.
Published: (2007)

Experiential marketing of 3C flagship stores
by: 黃郁雲

Exploring the Relationship Between Customer Satisfaction and Brand Loyalty from the Experiential Marketing Viewpoint－The Case of Coffee Chain Stores
by: CHUNG,YIN-MIN, et al.
Published: (2017)

The Influence of Experiential Marketing on Brand Image, Customer Satisfaction and Loyalty for Communication Chain Stores–A Case Study of S-Company
by: sho-jung chang, et al.
Published: (2014)

Build emotional brand identity through experiential marketing-case research haute couture FU
by: Hsiang-Yun Lee, et al.
Published: (2002)

The Study of Candy Specialty Store Marketing Strategy- A Case Study of Sophisca
by: Lin-ChenWang, et al.
Published: (2013)

The Influence of Brand Identification on Customer Loyalty Studied by the method of Experiential Marketing: An Empirical Study of the Flagship Store
by: Ming-Xiang Wu, et al.
Published: (2006)

The Evaluation of Experiential Marketing on Brand of Automobiles
by: Hung-Yi Chen, et al.
Published: (2010)

The study of the relationships among experiential marketing, brand equity and life style- taking home furnishing stores as examples
by: Liu, Chun Ting, et al.

The Influence of Experiential Elements on Experiential Quality, Experiential Value, Store Attitude, Brand Attitude and Loyalty Intentions from the Theory of Theater: An Example of Mattress.
by: Pei-Lin Tang, et al.
Published: (2015)

A Study of Experiential Marketing, Brand Image, Perceived Value, and Behavior Intention for Natural Cosmetics Stores: An Empirical Case of the Body Shop
by: Chih-hung Liu, et al.
Published: (2010)

The Relationship Between Experiential Marketing and Brand Image
by: Hung,Ying-Szu, et al.
Published: (2004)

Research associate and store atmosphere of experiential marketing—A composite Bakery Case
by: En-Ting Wu, et al.
Published: (2016)

Experiential Marketing Strategies : A case study of Eslite Xin Yi Store
by: 林暄蕎
Published: (2006)

A Study of the Relationship among Experiential Marketing, Experiential Value and Brand Equity
by: Ji-Long Li, et al.
Published: (2004)

A Study of Experiential Marketing, Experiential Values on Customer Loyalty in Handmade Brand
by: WANG, YUN-LING, et al.
Published: (2015)

The Influence of Experiential Marketing, Emotional Branding, Brand Trust Towards Brand Loyalty
by: Retno Dewanti, et al.
Published: (2011-11-01)

Global Brand's Marketing Strategy of Specialty Store Retailer of Private Label Apparel Model (SPA) in Apparel Retail Industry: A Case Study of UNIQLO
by: Yu, Cheng-Ju, et al.
Published: (2010)

A Study on Trust, Brand Image, Experiential Marketing and Customer Loyalty – An Empirical Investigation of the Department Stores Industry in Taiwan
by: Shiuan-Shiuan Liou, et al.
Published: (2011)

The Influence of the Experiential Marketing and Brand Image on Consumer Loyalty in Baking Industry: An Example of Mr. Mark Bakery Chain Stores
by: Chen,Hsin-Jung, et al.
Published: (2014)

Research on Marketing Strategy of Agricultural Specialties with Brand of Farmers' Association
by: You-Yu Kang, et al.
Published: (2009)

The Exploratory Research of Experiential Marketing Dimensions in Specialty Coffee Service Industry - An Example of Martinez Coffee
by: Chen,Wei-Fong, et al.
Published: (2012)

The effect of experiential marketing on the retention of e-store female customers
by: Chiu, Chi Hsing, et al.
Published: (2008)

The Effects of Experiential marketing on Brand and Repurchase：The case study of Kaohsiung MRT
by: Fong-Rong Yang, et al.
Published: (2018)

The Effect of Experiential Marketing on Brand Loyalty－The Books.com Case Study
by: Tsai-Neng Hung, et al.
Published: (2008)

The Study of Brand Identity and Experiential Marketing to Brand Value - An Example of Taiwan Automobile Market
by: Yi-Ming OuYang, et al.
Published: (2009)

A Study on the Relationship between Experiential Marketing and Customer Loyalty via Customer Value Standpoint: The Case of Taiwan Luxury Brand Flagship Store
by: Chang, Han-Yu, et al.
Published: (2008)

The Study on the Relationships among Experiential Marketing, Brand Image, Customers'' Satisfaction and Loyalty : A Case of Organic Cotton Fields Store
by: Bo-Sian Zeng, et al.
Published: (2013)

Studying the Effect of Mixed Experiential Marketing on Brand Equity and Brand Image (Case Study: Royal Mattress Brand)
by: Mashallah Hosseinzadeh, et al.
Published: (2018-06-01)

The Effect of Experiential Marketing on Brand Equity－A Case Study on Vehicles Market in Taiwan
by: An-Yu Huang, et al.
Published: (2006)

The Effect of Experiential Marketing and Experiential Value on Brand Attitude and Purchase Intention－A Case of ZARA Official Website
by: CHAO, LI-CHAO, et al.
Published: (2017)

The Study of the Relationships among Experiential Marketing, Experiential Value, Brand Equity and Loyalty：A Case Study of MUJI
by: Shih-Yu Liu, et al.
Published: (2011)

Relationship between Brand Value proposition and Brand Equity - An Experiential Marketing of Clothing Brand
by: Kai-Tsung Hung, et al.
Published: (2008)