Methodological Perspective of Evaluation of Green Marketing Performance

There is an increasing interest among academics, top managers, stakeholders regarding green marketing and its potential to improve environmental performance. Considering the prominence green marketing has risen to in recent decades, it is surprising to note that marketing literature has drawn relati...

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Bibliographic Details
Main Authors: Skackauskiene Ilona, Vilkaite-Vaitone Neringa
Format: Article
Language:English
Published: Sciendo 2019-01-01
Series:Economics and Business
Subjects:
m30
m31
m37
q56
Online Access:https://doi.org/10.2478/eb-2019-0013

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