Two competitive products diffusion in heterogeneous consumer social networks with repeat purchase

Two competitive products diffusion in heterogeneous consumer social networks with repeat purchase

Abstract This paper studies the dynamics of two competitive products diffusion in heterogeneous consumer social networks with repeat purchase. We demonstrate a threshold for the diffusion rate above which a single product can persistently diffuse in heterogeneous consumer social networks without con...

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Bibliographic Details
Main Authors: Qiwei Huang, Yulin Zhang
Format: Article
Language:English
Published: SpringerOpen 2019-08-01
Series:Advances in Difference Equations
Subjects:
Product diffusion
Competitive products
Consumer social networks
Dynamics
Heterogeneity
Online Access:http://link.springer.com/article/10.1186/s13662-019-2252-8

Internet

http://link.springer.com/article/10.1186/s13662-019-2252-8

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