Nelson Mandela Bay residents' perceptions of the socioeconomic legacy of the 2010 FIFA World Cup: pre- and post-event comparisons

Understanding resident perceptions is one way of evaluating the effects of continuously hosting large scale events in a destination. Given the fact that Africa has only hosted a mega-event once (the 2010 FIFA World Cup), empirical analysis of the impacts of such event within the African contex...

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Bibliographic Details
Main Authors: Tembi Maloney Tichaawa, Maloela Catherine Moshoeshoe, Kamilla Swart, Oswald Mhlanga
Format: Article
Language:English
Published: AfricaJournals 2015-01-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
Online Access: http://www.ajhtl.com/uploads/7/1/6/3/7163688/article27vol4(2)july-nov2015.pdf
Description
Summary:Understanding resident perceptions is one way of evaluating the effects of continuously hosting large scale events in a destination. Given the fact that Africa has only hosted a mega-event once (the 2010 FIFA World Cup), empirical analysis of the impacts of such event within the African context is scant. This article departs from the premise that, most studies on the 2010 FIFA World Cup focused on the pre-event expectations with only few on the post-event legacy impacts.This study analysed residents' perceptions of Africa‟s first mega-event in host city Port Elizabeth. The aim was to compare pre- and post-event perceptions of the event legacy impacts. The study adopted a mixed method research design. Seven hundred and ninety six questionnaire surveys were equally split (398 each) and administered face-to-to face with the respondents who resided within a 2km radius of the Nelson Mandela Bay Stadium, prior to and post the 2010 FIFA World Cup.The results showed significant statistical differences and similarities between the pre- and post-event responses in relation to key socio-economic variable questions. Shift in perceptions were noted in terms of comparing both event phases. Overall, residents displayed a slightly higher perception post-event. The study recommends the need to develop legacy indicators to track, monitor and evaluate the long-term effects of the mega-event. In addition the necessity for a longitudinal study that measures changes in perceptions over time is essential.
ISSN:2223-814X