THE INFLUENCE OF FASHION CONSCIOUSNESS AND BRAND IMAGE ON PURCHASE DECISION: A SURVEY ON FEMALE CONSUMER AT HOUSE OF RIA MIRANDA

THE INFLUENCE OF FASHION CONSCIOUSNESS AND BRAND IMAGE ON PURCHASE DECISION: A SURVEY ON FEMALE CONSUMER AT HOUSE OF RIA MIRANDA

This study aims to analyze and test the influence brand image and fashion consciousness on product purchasing decisions. Data were collected by distributing questionnaire and analyzed through descriptive analysis, classical assumption test, multiple linear regression analysis, F test and t test. The...

Full description

Bibliographic Details
Main Authors: Devita L.D.R., Sahara A.
Format: Article
Language:English
Published: Russian Journal of Agricultural and Socio-Economic Sciences 2018-05-01
Series:Russian Journal of Agricultural and Socio-Economic Sciences
Subjects:
Brand image
fashion consciousness
product
purchase decision
Online Access:https://rjoas.com/issue-2018-05/article_07.pdf

Internet

https://rjoas.com/issue-2018-05/article_07.pdf

Similar Items