Innovation and new technologies – pillars for a business sustainable development
This paperwork approach the topic of sustainability as an essential condition for business survival on any market. In this context, the question is if companies are actively integrating sustainability principles into their businesses. The objective for this paper is to present how much innovation a...
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| Format: | Article |
| Language: | English |
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Transilvania University Press
2015-12-01
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| Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
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| Online Access: | http://webbut.unitbv.ro/Bulletin/Series%20V/BILETIN%20I/45_Dovleac_L.pdf |
| Summary: | This paperwork approach the topic of sustainability as an essential condition for business survival on any market. In this context, the question is if companies are actively integrating sustainability principles into their businesses. The objective for this paper is to present how much innovation and new technologies help companies on their path to achieving sustainability and what could be done more in this direction. The paper aim is realised based on the results of a marketing research conducted among Romanian companies from different industries. |
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| ISSN: | 2065-2194 2065-2194 |