Impact of Value Cocreation on Customer Satisfaction and Loyalty of Online Car-Hailing Services
The theory of value cocreation has been applied widely in the research of a lot of fields, including the field of travelling. At present, online shared cars have become one of the main modes of travel for urban residents, which have caused people to think about the quality of its service and its cus...
Main Authors: | Rui Jin, Kai Chen |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2021-11-01
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Series: | Journal of Theoretical and Applied Electronic Commerce Research |
Subjects: | |
Online Access: | https://www.mdpi.com/0718-1876/16/3/27 |
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