Popularity cues in online media: Theoretical and methodological perspectives
Popularity cues, such as likes and shares, point to mainly positive user reactions. On an aggregated level, they either indicate relevance assignments or endorsements of online items, particularly in the context of political communication. Second, popularity cues may affect the audience’s political...
Main Authors: | , , , , |
---|---|
Format: | Article |
Language: | deu |
Published: |
Nomos Verlagsgesellschaft mbH & Co. KG
2018-06-01
|
Series: | Studies in Communication, Media |
Online Access: | https://www.nomos-elibrary.de/10.5771/2192-4007-2018-2-80 |
id |
doaj-187ce67451ca4649ae4726b56fd43630 |
---|---|
record_format |
Article |
spelling |
doaj-187ce67451ca4649ae4726b56fd436302020-11-24T21:43:40ZdeuNomos Verlagsgesellschaft mbH & Co. KGStudies in Communication, Media2192-40072018-06-017220823010.5771/2192-4007-2018-2-80105771219240072018280Popularity cues in online media: Theoretical and methodological perspectivesPablo Porten-CheéJörg HaßlerPablo JostChristiane EildersMarcus MaurerPopularity cues, such as likes and shares, point to mainly positive user reactions. On an aggregated level, they either indicate relevance assignments or endorsements of online items, particularly in the context of political communication. Second, popularity cues may affect the audience’s political perceptions, behaviors, and attitudes. This paper addresses theoretical and methodological issues for both perspectives. Drawing on concepts such as perceived relevance, attitudinal consonance, and persuasion, the antecedents of liking and sharing are discussed. Then, the effects of popularity cues are described, mainly against the backdrop of the spiral of silence theory and heuristic processing. The degree of elaboration is identified as a key factor for understanding why political content is liked or shared and how Likes and Shares render political effects on an individual level. Methodological issues concerning data collection as well as the validity and viability of studies on popularity cues are discussed.https://www.nomos-elibrary.de/10.5771/2192-4007-2018-2-80 |
collection |
DOAJ |
language |
deu |
format |
Article |
sources |
DOAJ |
author |
Pablo Porten-Cheé Jörg Haßler Pablo Jost Christiane Eilders Marcus Maurer |
spellingShingle |
Pablo Porten-Cheé Jörg Haßler Pablo Jost Christiane Eilders Marcus Maurer Popularity cues in online media: Theoretical and methodological perspectives Studies in Communication, Media |
author_facet |
Pablo Porten-Cheé Jörg Haßler Pablo Jost Christiane Eilders Marcus Maurer |
author_sort |
Pablo Porten-Cheé |
title |
Popularity cues in online media: Theoretical and methodological perspectives |
title_short |
Popularity cues in online media: Theoretical and methodological perspectives |
title_full |
Popularity cues in online media: Theoretical and methodological perspectives |
title_fullStr |
Popularity cues in online media: Theoretical and methodological perspectives |
title_full_unstemmed |
Popularity cues in online media: Theoretical and methodological perspectives |
title_sort |
popularity cues in online media: theoretical and methodological perspectives |
publisher |
Nomos Verlagsgesellschaft mbH & Co. KG |
series |
Studies in Communication, Media |
issn |
2192-4007 |
publishDate |
2018-06-01 |
description |
Popularity cues, such as likes and shares, point to mainly positive user reactions. On an aggregated level, they either indicate relevance assignments or endorsements of online items, particularly in the context of political communication. Second, popularity cues may affect the audience’s political perceptions, behaviors, and attitudes. This paper addresses theoretical and methodological issues for both perspectives. Drawing on concepts such as perceived relevance, attitudinal consonance, and persuasion, the antecedents of liking and sharing are discussed. Then, the effects of popularity cues are described, mainly against the backdrop of the spiral of silence theory and heuristic processing. The degree of elaboration is identified as a key factor for understanding why political content is liked or shared and how Likes and Shares render political effects on an individual level. Methodological issues concerning data collection as well as the validity and viability of studies on popularity cues are discussed. |
url |
https://www.nomos-elibrary.de/10.5771/2192-4007-2018-2-80 |
work_keys_str_mv |
AT pabloportenchee popularitycuesinonlinemediatheoreticalandmethodologicalperspectives AT jorghaßler popularitycuesinonlinemediatheoreticalandmethodologicalperspectives AT pablojost popularitycuesinonlinemediatheoreticalandmethodologicalperspectives AT christianeeilders popularitycuesinonlinemediatheoreticalandmethodologicalperspectives AT marcusmaurer popularitycuesinonlinemediatheoreticalandmethodologicalperspectives |
_version_ |
1725912675203940352 |