The Study of Fans’ Brand Loyalty in Iranian Professional Football League

The study aims to examine winning brands influence on fans’ brand loyalty in Iranian professional football league. A ten-minute pen and paper questionnaire was distributed to fans of five superior teams of Iranian professional football league in 2009-2010 seasons. Team’s association questionnaire de...

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Bibliographic Details
Main Author: Vajihe Javani
Format: Article
Language:English
Published: Ümit Hacıoğlu 2016-01-01
Series:International Journal of Research In Business and Social Science
Subjects:
Online Access:http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/66

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