The Study of Fans’ Brand Loyalty in Iranian Professional Football League
The study aims to examine winning brands influence on fans’ brand loyalty in Iranian professional football league. A ten-minute pen and paper questionnaire was distributed to fans of five superior teams of Iranian professional football league in 2009-2010 seasons. Team’s association questionnaire de...
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| Format: | Article |
| Language: | English |
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Ümit Hacıoğlu
2016-01-01
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| Series: | International Journal of Research In Business and Social Science |
| Subjects: | |
| Online Access: | http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/66 |