CRISIS, UNCERTAINTY, RISK AND CONSUMER BEHAVIOR: A PSYCHO-ECONOMIC APPROACH

CRISIS, UNCERTAINTY, RISK AND CONSUMER BEHAVIOR: A PSYCHO-ECONOMIC APPROACH

Quality of life has become in recent decades a concept approached as an important interface between many disciplines, such as economics, sociology, geography and medical science. Consumer behavior, an illustrative factor of quality of life is a complex process and is often not considered rational. U...

Full description

Bibliographic Details
Main Authors: Mihaela DIACONU, Amalia DUTU
Format: Article
Language:English
Published: Publishing house of University of Pitesti, Romania 2020-12-01
Series:Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice
Subjects:
human behavior
consumer behavior
crisis situations
conditions of risk
Online Access:http://economic.upit.ro/RePEc/pdf/2020_2_1.pdf
id doaj-1926fd6dbb1e4d67af9ce4914ece68bf
record_format Article
spelling doaj-1926fd6dbb1e4d67af9ce4914ece68bf2021-03-29T18:07:27ZengPublishing house of University of Pitesti, RomaniaBuletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice1583-18092344-49082020-12-0119238doi:10.http://economic.upit.ro/RePEc/pdf/2020_2_1.pdfCRISIS, UNCERTAINTY, RISK AND CONSUMER BEHAVIOR: A PSYCHO-ECONOMIC APPROACHMihaela DIACONU0Amalia DUTU1Faculty of Economics and Law, University of Pitesti, RomaniaFaculty of Economics, University of Pitesti, RomaniaQuality of life has become in recent decades a concept approached as an important interface between many disciplines, such as economics, sociology, geography and medical science. Consumer behavior, an illustrative factor of quality of life is a complex process and is often not considered rational. Under current conditions, predicting consumer behavior is essential as all marketing decisions are based on their characteristics. The paper aims to highlight several specialized studies related to consumer behavior in crisis conditions in order to guide marketing decisions in special conditions, different from normal.http://economic.upit.ro/RePEc/pdf/2020_2_1.pdfhuman behaviorconsumer behaviorcrisis situationsconditions of risk
collection DOAJ
language English
format Article
sources DOAJ
author Mihaela DIACONU
Amalia DUTU
spellingShingle Mihaela DIACONU
Amalia DUTU
CRISIS, UNCERTAINTY, RISK AND CONSUMER BEHAVIOR: A PSYCHO-ECONOMIC APPROACH
Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice
human behavior
consumer behavior
crisis situations
conditions of risk
author_facet Mihaela DIACONU
Amalia DUTU
author_sort Mihaela DIACONU
title CRISIS, UNCERTAINTY, RISK AND CONSUMER BEHAVIOR: A PSYCHO-ECONOMIC APPROACH
title_short CRISIS, UNCERTAINTY, RISK AND CONSUMER BEHAVIOR: A PSYCHO-ECONOMIC APPROACH
title_full CRISIS, UNCERTAINTY, RISK AND CONSUMER BEHAVIOR: A PSYCHO-ECONOMIC APPROACH
title_fullStr CRISIS, UNCERTAINTY, RISK AND CONSUMER BEHAVIOR: A PSYCHO-ECONOMIC APPROACH
title_full_unstemmed CRISIS, UNCERTAINTY, RISK AND CONSUMER BEHAVIOR: A PSYCHO-ECONOMIC APPROACH
title_sort crisis, uncertainty, risk and consumer behavior: a psycho-economic approach
publisher Publishing house of University of Pitesti, Romania
series Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice
issn 1583-1809
2344-4908
publishDate 2020-12-01
description Quality of life has become in recent decades a concept approached as an important interface between many disciplines, such as economics, sociology, geography and medical science. Consumer behavior, an illustrative factor of quality of life is a complex process and is often not considered rational. Under current conditions, predicting consumer behavior is essential as all marketing decisions are based on their characteristics. The paper aims to highlight several specialized studies related to consumer behavior in crisis conditions in order to guide marketing decisions in special conditions, different from normal.
topic human behavior
consumer behavior
crisis situations
conditions of risk
url http://economic.upit.ro/RePEc/pdf/2020_2_1.pdf
work_keys_str_mv AT mihaeladiaconu crisisuncertaintyriskandconsumerbehaviorapsychoeconomicapproach
AT amaliadutu crisisuncertaintyriskandconsumerbehaviorapsychoeconomicapproach
_version_ 1724196685971718144

Similar Items