| Summary: | Artificial intelligence and service automation are the key to these kinds of new, product-related services. They increasingly penetrate the traditional mechanical and plant engineering sector and open up potentials for innovative services. Tourism services providers are going through rapid changes and the role of Information and Communication Technology, artificial intelligence and service automation is increasing in all spheres of the service management system. When the organization is threatened by environmental changes such as crises or competition as a result of information technology development or increased customer demands, the need for communication increases. This paper presents the first step of an ongoing investigation that focuses on the tourist services experiences and construction of management knowledge on undergraduate tourism management students. We report and discuss the result of a survey conducted involving the students of Tourism management at The Jerzy Kukuczka Physical Education Academy in Katowice - Poland. Structured questionnaires based on a 12-item importance scale were administered to a convenience sample of respondents. The authors present a new paradigm that emerges as a response to polarisation and treats communication as more receiver-centered, stakeholder ⚟ based, relationship ⚟ building ⚟ oriented and of strategic importance.
|
|---|
