Determinant factors of Indonesian muslim behavior in choosing halal products

This research aims to examine the factors influencing the Indonesian Muslim community’s actions in choosing halal items. This objective is accomplished by evaluating the factors of variable creation that affect halal product selection. 183 Muslim respondents in Indonesia collected data for the study...

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Bibliographic Details
Main Authors: Dudang Gojali, Vemy Suci Asih
Format: Article
Published: LLC "CPC "Business Perspectives" 2020-12-01
Series:Innovative Marketing
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