Neoliberalism, Applied Linguistics and the PNLD
Based on the book Neoliberalism and Applied Linguistics (Block, Gray & Holborow, 2012a), this paper aims at discussing the relationship between these two concepts. After a general discussion on the subject, the paper will deal with the use of celebrities in English language textbooks as an eleme...
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doaj-1a16e19d681e4806bf49c40edb7434d32020-11-25T00:46:16ZengUniversidade Federal de Santa CatarinaIlha do Desterro 0101-48462175-80262016-01-0169116117210.5007/2175-8026.2016v69n1p16124973Neoliberalism, Applied Linguistics and the PNLDVanderlei J. Zacchi0Federal University of SergipeBased on the book Neoliberalism and Applied Linguistics (Block, Gray & Holborow, 2012a), this paper aims at discussing the relationship between these two concepts. After a general discussion on the subject, the paper will deal with the use of celebrities in English language textbooks as an element of identification and as a means to advance neoliberal values. A second aspect refers to the promotion of social and cultural diversity and pluralism in a way that may be also attending to the market’s interests. These aspects will finally be analysed in the series Links(Santos & Marques, 2009a, 2009b, 2009c), of the National Textbook Program (PNLD) for primary education. Whereas the textbooks use celebrities and present other neoliberal tendencies, they also propose activities that seek to promote citizenship and inclusion, probably in order to fulfil the Ministry of Education's demands through PNLD. This ambiguity may be related to the fact that the PNLD is a state-run program for public education that relies on the commercial editorial market to produce and sell the textbooks.https://periodicos.ufsc.br/index.php/desterro/article/view/40392elttextbooks |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Vanderlei J. Zacchi |
spellingShingle |
Vanderlei J. Zacchi Neoliberalism, Applied Linguistics and the PNLD Ilha do Desterro elt textbooks |
author_facet |
Vanderlei J. Zacchi |
author_sort |
Vanderlei J. Zacchi |
title |
Neoliberalism, Applied Linguistics and the PNLD |
title_short |
Neoliberalism, Applied Linguistics and the PNLD |
title_full |
Neoliberalism, Applied Linguistics and the PNLD |
title_fullStr |
Neoliberalism, Applied Linguistics and the PNLD |
title_full_unstemmed |
Neoliberalism, Applied Linguistics and the PNLD |
title_sort |
neoliberalism, applied linguistics and the pnld |
publisher |
Universidade Federal de Santa Catarina |
series |
Ilha do Desterro |
issn |
0101-4846 2175-8026 |
publishDate |
2016-01-01 |
description |
Based on the book Neoliberalism and Applied Linguistics (Block, Gray & Holborow, 2012a), this paper aims at discussing the relationship between these two concepts. After a general discussion on the subject, the paper will deal with the use of celebrities in English language textbooks as an element of identification and as a means to advance neoliberal values. A second aspect refers to the promotion of social and cultural diversity and pluralism in a way that may be also attending to the market’s interests. These aspects will finally be analysed in the series Links(Santos & Marques, 2009a, 2009b, 2009c), of the National Textbook Program (PNLD) for primary education. Whereas the textbooks use celebrities and present other neoliberal tendencies, they also propose activities that seek to promote citizenship and inclusion, probably in order to fulfil the Ministry of Education's demands through PNLD. This ambiguity may be related to the fact that the PNLD is a state-run program for public education that relies on the commercial editorial market to produce and sell the textbooks. |
topic |
elt textbooks |
url |
https://periodicos.ufsc.br/index.php/desterro/article/view/40392 |
work_keys_str_mv |
AT vanderleijzacchi neoliberalismappliedlinguisticsandthepnld |
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1725265748205502464 |