Developing a Fanbase in Niche Sport Markets: An Examination of NHL Fandom and Social Sustainability in the Sunbelt
In the modern day sport marketplace, professional sport teams face tough competition to build and sustain a viable fan base. This study sought to address three research questions: (a) what are the factors that contribute to the socialization of sports fans in niche sport markets? (b) How do team-led...
Main Authors: | Brandon Mastromartino, Tyreal Y. Qian, Jerred J. Wang, James J. Zhang |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2020-02-01
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Series: | Sustainability |
Subjects: | |
Online Access: | https://www.mdpi.com/2071-1050/12/3/1115 |
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