The Analysis of Marketing performance in Yogyakarta SMEs

The general concept of this research is to elaborate on the specific aspect of the marketing performance point of view that has been used by exported SMEs business in a region in Indonesia called Yogyakarta. The aim of this research to analyze the relationship between innovation orientation, marketi...

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Bibliographic Details
Main Authors: Hutami Lusia Tria Hatmanti, Kurniawan Ignatius Soni
Format: Article
Language:English
Published: Sciendo 2019-12-01
Series:Holistica
Subjects:
m31
Online Access:https://doi.org/10.2478/hjbpa-2019-0036