| Summary: | The main issue in this study was to investigate the factors affecting the environmental conservation behaviors of foreign tourists. The environment has been one of the main and most important concerns of human societies in the past few decades. Hence, in recent years, much attention has been paid to environmental problems. In the present study, effective factors on environmental conservation behaviors have been evaluated using the causal model and LISREL software. This research was conducted using the survey method and questionnaire. The statistical population includes foreign tourists who visited Fars province tourist sites in 1395. The sample size was 260 using the Cochran formula. According to the estimates of the coefficients of direct and indirect effects, the highest direct effect on environmental conservation behaviors related to personal norms (0.42), and the least was the indirect effect of place attachment (0.02).
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